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Predictive marketing

Digital advertising is one of the largest and open playgrounds for machine learning, data mining and related analytic approaches. This development is fueled by unparalleled access to consumer activity across all digital devices and the rise of...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Claudia Perlich
June 15, 2016
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Citation

Perlich, C. (2016a, June 15). Predictive marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/predictive-marketing